DIY: Step by Step Guide on How to Create a Google My Business Profile for My Real Estate Agency

Real estate success today begins online. Buyers are searching for properties in your city, evaluating agents, and comparing listings before they ever call or visit your office. Your visibility in local search directly determines whether clients discover your listings or end up with competitors. A fully optimized Google Business Profile (GBP) is your gateway to attracting high-intent buyers, building trust, and converting online interest into actual leads.

This guide provides a step-by-step DIY approach to creating and optimizing your Google Business Profile for maximum local search impact. You’ll learn how to make your agency stand out, showcase properties effectively, and ensure potential buyers can find and contact you effortlessly. And if you want to accelerate results, our Real Estate SEO Experts can manage the process for you.

1. Set Up Your Google Business Profile Properly

Creating a profile is just the first step—accuracy and detail matter:

• Sign In with a Professional Account: Use an agency-specific Gmail account.

• Visit Google Business Profile: Go to google.com/business and click “Manage Now.”

• Agency Name: Enter your real estate agency’s exact name consistently across platforms.

• Business Category: Choose “Real Estate Agency” to help Google classify your services.

• Service Areas: Specify the cities, neighborhoods, and districts where you operate to attract local buyers.

Correct setup ensures your agency appears prominently in local search results, increasing visibility to clients actively searching for properties.

2. Complete All Business Information

Every detail you provide builds trust and aids SEO:

• Address: Accurate office location for verification and credibility.

• Phone Number: Include a direct line for easy inquiries.

• Website URL: Link to your main property listings page.

• Hours of Operation: Include office hours, including weekends if applicable.

Complete and precise information increases buyer confidence and ensures your listings appear for relevant searches.

3. Add High-Quality Photos and Videos

Visual content drives engagement and conversions:

• Property Photos: Showcase your best listings in high resolution.

• Office and Team Photos: Highlight your professional environment and staff.

• Video Walkthroughs: Short virtual tours increase engagement.

• Regular Updates: Keep your profile dynamic by rotating images frequently.

Listings with images receive 42% more requests for directions and 35% more website clicks, giving you a significant advantage over competitors.

4. Write a Compelling Business Description

Your description should clearly communicate why buyers should choose you:

• Services Offered: Residential, commercial, plots, or rentals.

• Local Keywords: Include phrases like “Real Estate Agency in Nairobi” naturally.

• Unique Value Proposition: Highlight negotiation skills, market knowledge, or fast response times.

A well-crafted description improves local SEO rankings and encourages potential buyers to engage with your agency.

5. Collect and Manage Client Reviews

Reviews influence both search rankings and buyer trust:

• Request Reviews: Encourage past clients to leave detailed feedback.

• Respond Professionally: Acknowledge positive reviews and address any concerns.

• Highlight Testimonials: Showcase reviews on your profile and website.

Agencies with higher ratings are more likely to attract clicks, calls, and leads, boosting both credibility and SEO performance.

6. Leverage Google Posts for Promotions

Regular updates keep your profile active and relevant:

• New Listings: Share recent property offerings.

• Agency News: Highlight milestones, awards, or achievements.

• Market Insights: Offer tips or guides relevant to local buyers.

Active posting signals relevance and authority to Google, improving your chances of ranking higher in local searches.

7. Use the Questions & Answers Section

Engage with prospective buyers proactively:

• Add Preemptive FAQs: Answer common questions about properties, neighborhoods, and services.

• Monitor Incoming Questions: Respond quickly and professionally to buyer queries.

A responsive Q&A section demonstrates expertise and credibility, increasing buyer confidence and engagement.

8. Monitor Insights and Optimize Continuously

Your profile provides critical data on performance:

• Profile Views: Understand how often your agency appears in searches.

• Clicks & Calls: Track engagement and conversion potential.

• Directions Requests: Identify where buyers are searching from geographically.

Continuous monitoring allows you to refine strategies, target high-performing areas, and maximize lead generation.

9. When to Consider Professional Help

DIY strategies work, but professional guidance can save time and accelerate results:

• Implement advanced technical SEO, structured data, and schema markup.

• Scale content creation for multiple listings, blogs, and guides.

• Leverage Generative Engine Optimization (GEO) for AI-driven search visibility.

Even if you start DIY, Real Estate SEO Experts can optimize your profile for faster rankings and higher-quality leads.

Your Google Business Profile is a critical asset in local real estate marketing. By completing it accurately, optimizing for search, leveraging visuals and reviews, and actively monitoring performance, you can attract more high-intent buyers, build authority, and generate sustainable leads. Taking control of your digital presence ensures you are seen, trusted, and contacted first—before your competitors.

Hire Real Estate SEO Experts to Maximize Your Local Visibility

Hire Real Estate SEO Experts to create, optimize, and manage your Google Business Profile for consistent lead generation. We help you attract qualified buyers, improve local search rankings, and save time while ensuring your agency appears prominently in search results. Contact us today to start generating more leads and growing your real estate business.